24hr MC Saatchi Ad Challenge

November 2009 by  

We’ve just completed the 24hr MC Saatchi Ad Challenge (team 14) and it was quite an experience! After clocking up 48hrs without sleep and pulling it all together thanks to a great team, you can now watch the fruits of our labour online: “I See”. Made as part of HYPtv’s 2009 24 Hour Ad Challenge, supported by M&C Saatchi, the ad was created for the ICA and the theme was ‘Now’.


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