We’ve just completed the 24hr MC Saatchi Ad Challenge (team 14) and it was quite an experience! After clocking up 48hrs without sleep and pulling it all together thanks to a great team, you can now watch the fruits of our labour online: “I See”. Made as part of HYPtv’s 2009 24 Hour Ad Challenge, supported by M&C Saatchi, the ad was created for the ICA and the theme was ‘Now’.