ICA Commercial M&C Saatchi HYPtv

Film title I See (2009)

Length of teaser 1 minute

Type Commercial

Format HDV

Finalist of the 24 Hour Ad Challenge, in association with HYPtv and M&C Saatchi. Over 400 directors applied and only 20 were chosen to take part in this awe-inspiring competition to make an ad for the ICA in 24 hours flat, from concept to delivery!

Directed by
Alex Sufit

Director of Photography
Flemming Jetmar

Mark Curl

Felt Music

Tomek Nowak
Amir Boutrous
Kathryn Ritchie
Frank Fitzpatrick
Camila França
Dan Skili
Howard McNair
Thomas Thoroe
Madeleine Herrington
Fiona Ryan
Rob Jury